De canales regalones y otros vacíos de programación televisiva

Elmer Rivas

Elmer J. Rivas

Elmer J. Rivas

La televisión y los medios difusores de producción audiovisual en Nicaragua, han sufrido un retroceso en la realización y promoción de materiales que inviten al análisis, y a la indagación de la realidad a través de historias particulares o colectivas que contribuyan en generar un pensamiento crítico.

La mayoría de los programas nacionales son de carácter informativo. Noticieros, entrevistas, revistas de salud o shows de música y baile, y algo perjudicial que se ha implementado recientemente en televisión y el ejercicio periodístico, es la nota roja y la práctica de premiar económicamente a la teleaudiencia por ver sus programas, despertando de esta manera el interés y necesidad en los receptores de consumir sus productos sin importar la calidad con que estos son presentados.

Los televidentes no demandan calidad en contenidos y menos que la programación sea nacional, tal vez porque la televisión es gratis a como se refiere Omar Rincón, llega a un lugar privado sin pedir permiso y por esto el televidente desconoce las características de una programación televisiva óptima y asumen la idea que lo que ven y escuchan es lo mejor, naturalizan en su totalidad lo que el medio difusor audiovisual les ofrece.

El principio y fin de toda una “vida televisiva” en Nicaragua, ha estado ligado bajo el interés mercantilista. Los dueños de canales nacionales ofrecen lo que es global, favorable en la adquisición, sin costos de producción y una segura y exitosa difusión. La producción audiovisual extranjera es lo ideal para estos medios que buscan posicionarse en el ranking de los más visto por televidentes sumergidos en una culturización diversa.

¿Podemos decir entonces, que la televisión nacional está en crisis?, o ¿la calidad bajo perfiles internacionales es una meta no aspirada por los medios televisivos nacionales?

Simplemente los contenidos y producciones de la televisión nacional, no es solamente un asunto de los productores y dueños de los medios televisivos, sino, les compete a todos los televidentes de canales nacionales; en primer lugar, porque las empresas de televisión sostienen su poderío económico y presencial por la fiel sintonía de los televidentes, por tanto, las empresas dependen de ellos, y ellos, si exigen, los productores audiovisuales se verán obligados a responder ante la demanda


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